For e-commerce brands

Most e-commerce brands have a creative supply problem

Buying got easier and creative got harder. The constraint is the number of genuinely different ideas you can put in front of the algorithm, and most brands run out of them long before the budget runs out. We keep tested replacements ready, so there is something to launch before the current winner fades.

E-commerce Ad Library
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Video
E-commerce
Contrarian
Studio
PetBeing
Video
E-commerce
Education
Studio
UTec
Video
E-commerce
Proof
Studio
PetBeing
Video
E-commerce
Proof
UGC
Burt's Bees
Video
E-commerce
Education
Studio
Laifen
Video
E-commerce
Studio
DeoVR
Video
E-commerce
Comparison
Studio
DREO
Video
E-commerce
Proof
Studio
CheckUp
Video
E-commerce
Education
Studio
Anker
Video
E-commerce
Proof
Studio
Eva+Avo
Video
E-commerce
Proof
Studio
Primal Bee
Video
E-commerce
Comparison
Studio
DREO
Woman in a white robe holds half an avocado over one eye against an orange background, beside four green labels reading Sulfate-free, Paraben-free, Cruelty-free and Vegan, with Eva+Avo body wash, scrub, lotion and a basket of avocados in front of her.
Static
E-commerce
Education
Studio
Eva+Avo
Video
E-commerce
Education
Studio
Litter Saver
Video
E-commerce
Proof
UGC
Burt's Bees
Video
E-commerce
Education
Studio
Primal Bee
Video
E-commerce
Education
Studio
Anker
Beekeeper in a white suit holds two hive frames in front of stacked boxes and jars, on an orange brushstroke background, under the headline Hive Smarter.
Static
E-commerce
Education
Studio
Primal Bee
Jack Russell terrier with its paws on a table against a green background, next to Stick A Day boxes and a list of seven supported functions.
Static
E-commerce
Education
Studio
PetBeing
Beekeeper in a veiled hat holds up a full honeycomb frame in a sunlit yard, under the headline Save Time. Save Bees. Save Money.
Static
E-commerce
Education
Studio
Primal Bee
Video
E-commerce
Education
Studio
Primal Bee
Man sits outdoors with a black dog on a teal background, headline Monitor your dog's health anytime, anywhere, beside the CheckUp kit.
Static
E-commerce
Education
Studio
CheckUp
Video
E-commerce
Comparison
Studio
DREO
Grey long-haired cat licks its nose beside a stack of Lick A Day boxes and sachets on an orange background, with a list of supported functions.
Static
E-commerce
Education
Studio
PetBeing
Man holding a CheckUp cat test pouch beside kit boxes and a litter tray, under the headline Your cat's health. In your hands.
Static
E-commerce
Studio
CheckUp
Video
E-commerce
Proof
Studio
Primal Bee
Beekeeper in a veil holding a frame of bees, under the headline Double the bees, double the honey.
Static
E-commerce
Education
Studio
Primal Bee
Primal Bee hive on orange with two X growth and two X honey badges, under the headline Less stress on bees equals more honey for you.
Static
E-commerce
Education
Studio
Primal Bee
Woman rests her chin on her hand beside a lit Latina Power scented candle and rolled towels against a yellow tiled wall, above a green band reading Let the day go.
Static
E-commerce
Visual Hook
Studio
Eva+Avo
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The Creative Operating System
We built this system, and published the whole thing.
The full thesis
Here is the whole thing, written out in full.

The thesis covers what this summary does not: how the platforms decide who sees your ads, and why creative became the only lever left worth pulling. It is not a skim.

15
Sections
5,232
Words
26
Min read

PRODUCED FOR

The names behind the work.

Every concept above was planned and made ready to test. This is what a shoot day looks like, and these are some of the e-commerce brands we have made work for.

Testimonials

What our clients say

As our organization has strived to become more efficient, The Herd Agency has become our go-to resource for video/digital creative and production. Their ability to provide a superior product on budget and schedule has made them indispensable to our success.
Eddy Henry
Chief of Brand
I have worked with The Herd for many years. They have been my go-to agency for several campaigns. Their flexibility, diverse skillsets, and consistently amazing results has made them a constant in all my projects.
Carolina Lobo
CMO
The Herd was not only easy to work with, but extremely efficient and creative. They were able to handle a large scale production during Covid-19 without shooting any footage, and still developed an amazing video that will help us to launch our brand’s new look. We highly recommend The Herd.
Becky Freemal
VP of Brand
The Herd has been great to work with for many years. They have helped us to cover over ten communities in three states. Their style has been integral to our video marketing, I would highly suggest their services.
Jennifer Agadzhanov
Marketing Director
Our sales have directly risen as a result of our partnership with The Herd. They have been with me every step of the marketing journey, from strategy to implementation. Now, our marketing competes with the national QSR brands.
Steve Hettinger
Owner
The Herd has been a crucial partner in the growth of my practice for several years. They have not only expanded my website traffic and social media following but have also established my reputation as one of the top plastic surgeons in the area.
Dr. Benjamin Lam
Owner
The Herd was awesome to work with from the start. Their team always listened to my vision and contributed with positive insight along the way. I love the way they put my advertising content together, the music, video angles to lighting, they nailed every step.
Michael Sajeski
Owner

FAQ

Questions before starting

The questions e-commerce brands usually ask before working with us. If yours isn’t here, bring it to a call.

01
Why isn’t my current agency keeping up with creative demand?

Most agencies deliver a set number of assets a month and move on. Fatigue is not a volume problem, it is a replacement problem: if nothing is structured around producing and testing new concepts on a cycle, more assets alone will not fix it.

02
How quickly will we see results?

Research and awareness mapping come first, then concept production starts. The shoot is rarely the constraint: from an approved strategy we can be in a studio the next day if the month needs it. From there it runs batch by batch. Each round is measured against your acquisition target, the ones that clear it come back deeper the following month, and what the round taught sharpens the next one. When spend rises is your call.

03
Is creative strategy all you offer?

Our core service is creative production, and the strategy that decides what gets produced. We build the concepts, produce the assets, and read what came back so your paid media always has fresh creative to run. Media buying and the pages after the click aren’t something we handle directly, but we’re glad to refer you to providers we trust if you’d like one.

04
How many ads does an e-commerce brand actually need?

More than most teams expect, and the honest number comes from your own account rather than from us. The system is built to keep net-new concepts and replacements arriving on schedule, before the current ones burn out.

05
What do you need from us to start?

Your numbers and your customers’ words. Acquisition targets, past creative performance, and access to the reviews, ad comments and support tickets where your buyers say what they actually think. We turn those into concepts, production, and a steady supply of tested creative.

The 30-minute Creative Strategy Session

Leave with the plan, not a pitch.

Our custom AI, trained on our six-phase operating system, shows what is working in your account and what is not. You leave with a full creative strategy and a production estimate.