For medical clinics and law firms
You already pay for ads. The ad decides what that money buys.
The Herd films at your office and turns that footage into new ads every month, videos and statics, with a one page read of what is working and what to make next. You own every ad, and you approve each one before it runs.
Why it works
The platforms find the audience now. The creative decides who answers.
Then
Clinics and firms won by targeting the right audience.
Now
Google, Facebook and Instagram handle the targeting. Your leverage is the creative: the video or image itself, what it shows and what it says. That decides who stops, what they believe about you, and whether they book.
It is harder still for clinics and firms: Google limits how medical clinics reach past patients, and every ad wears out as the same people keep seeing it. The clinic or firm that keeps putting new, real ads in front of people keeps getting chosen.
The big brands have a team doing this every month. We give a clinic or firm the same system without the in-house team or the big budget, so the owner stays focused on patients and clients.
So we built a system around making the ads.
The Creative Operating System runs six phases every month: it starts with the people you want to reach and what they believe, turns that into ads we shoot and cut at your office, reads what worked, and feeds the lesson into the next month.
Who it works for
Built for clinics and firms where one new patient or client pays for a lot of ads.
Each case is worth a lot
One new patient or client covers many ads.
People choose and compare
Elective or shopped for, so the ad shapes who they pick.
It films well
Real rooms, real providers, a process people want to see.
You can take more
Room on the calendar or the caseload for new demand.
You advertise, or are ready to
And you want to grow.
One person says yes
An owner or partner who approves ads quickly.
Clinics and firms we work with
- Plastic surgery
- Dental implants
- Personal injury
- Hair restoration
- LASIK
- Weight loss
- Fertility
- Orthodontics
- Dermatology
- Criminal defense
Where the money goes today
Most marketing at clinics and firms buys attention once.
Clinics and firms already pay to be found: search ads, SEO, review sites, sponsorships, print, TV, billboards and one off videos. A billboard or a single video buys attention once and is hard to measure. Ads made every month from real footage, read each month for what worked, put part of that same money where the platforms already find the right people.
Personal injury firms
One attorney video: $4,000 to $8,000
Then the same ad runs until people stop noticing it.
Plastic surgery clinics
One Google lead: about $103
One patient pays for a lot of them, when the ad brings the right people.
Keep what works. The case is moving part of the budget, or adding to it, into a system that gets better every month.
Published figures, not Herd results. Video cost: Vidpros. Lead cost: the median for plastic surgery Google search ads, LocaliQ 2026 benchmarks, reported by Web Tonic.
The money is already moving
See how your ad spend could work.
Ad money turns into patients in three steps: it buys inquiries, some inquiries book a consult, and some consults book the procedure. Here is an example clinic at a low end and a high end, then put in your own numbers.
A cosmetic surgery clinic
- Monthly ad spend
- $20,000
- Cost per inquiry
- $98
- Inquiries that book a consult
- 6.2% to 10.7%
- Consults that book surgery
- 10% to 16.7%
- Value of one patient
- $12,500
- What the clinic keeps
- 15%, published
Built from published figures, not a Herd result. Cost per inquiry: blended Google and Facebook cost reported by CUFinder. Consult rates: First Page Sage, Facebook ads to Google ads. Surgery rates: Pabau, newer to established clinics. Value: patient value over three years reported by CUFinder. Sources gathered by Click Vision and Pabau. What the clinic keeps: the net margin buyers look for, SovDoc practice sale guide.
Example clinic, worked out
Published figures sit under each box, with the source named. They are not Herd results.
Low end
0 new patients a month
- Inquiries
- 0
- Consults
- 0
- Cost per new patient
- $0
- Value of those patients
- $0
- Back for every $1 of ads, in what patients pay
- $0
- Back for every $1 of ads, in what you keep
- $0
High end
0 new patients a month
- Inquiries
- 0
- Consults
- 0
- Cost per new patient
- $0
- Value of those patients
- $0
- Back for every $1 of ads, in what patients pay
- $0
- Back for every $1 of ads, in what you keep
- $0
In one line
The gap between the low end and the high end is mostly two things: how convincing the ad is before someone ever calls, and how quickly your office follows up. We make the first one.
Your numbers, your math. Not a promise. It counts ad spend only; production, staff and other costs come on top.
How it works
We film at your office. You get new ads every month.
We film at your office
At your office, on a weekend if that suits you better, or in our Miami studio. Your rooms, your team, and patients or clients only where they agree and sign a release. Real footage, never stock.
New ads every month
We cut that footage into fresh videos and statics each month, written to the claims you are allowed to make. The same footage serves your website, social profiles and presentations.
You approve every ad
One named person on your side signs off. Nothing runs without your yes.
A one page read
Each month: what is working, what is not, and what we make next. You own every ad.
Our ad library
Real ads from real accounts. A video plays when you point at it or tap it.
One team
You deal with one team.
Strategy, filming, editing and the monthly read come from the same people, with a US based editing and production team behind us. If you have a media buyer or a marketing team, keep them: they keep running your account, and we hand them new ads every month and read the numbers with them. No media buyer? We set up your ads through a trusted partner, so you still deal with one team. Landing pages and brand pieces come from the same team, on request.
Kris
Production
Runs production, turning approved concepts into finished ads.
Kyle
Creative strategy
Leads creative strategy, from ICP research through the final concept.
Elie
Growth
Leads growth and partnerships, including the media buyers who run the ads we make.
Next step
Tell us about your clinic or firm.
These answers tell us whether we are a good fit. Nothing here commits you to anything. Leave blank anything you would rather talk through.
When you send, your answers and the numbers from the calculator above go to Kyle. You see the same summary on this page.
Add your name or your clinic or firm so we know who this is from.